VICKERS INSIGHTS
TURNING INSIGHTS INTO ACTION
vickers insights provides professional market insights and research consulting to clients and the market reSEARCH industry
WE WORK IN 4 BROAD AREAS
Team Development and Coaching
Whether you are establishing a new market insights team or reviewing an existing team, we can help.
Services include:
Advice on business requirements and team structure
Capability evaluation and development
Individual or group coaching, mentoring and training.
Agency Consulting
We want to empower and enable agencies and in-house insights teams to improve stakeholder perceptions of the value delivered by research, analytics and insights.
Some of the areas where we can help include:
Storytelling and creating persuasive narratives that will ‘land’ the insights with client stakeholders
Transforming research results into compelling insights which have direct commercial application
Facilitation of engaging workshops, meetings and stakeholder strategy and insights sessions.
Freelance Research Services
We can assist you on a freelance basis, which you need someone to oversee individual research projects, a skilled qualitative researcher to conduct interviews, or an experienced facilitator to lead meetings or workshops.
Market Research / Customer Insights Contracting
We can act as another member of the team, on a part-time or project basis, or to cover a temporary peak in workload or capability gap.
Let’s discuss the need, and appropriate resourcing to address that need.
SARA VICKERS
Sara Vickers is a highly experienced Market Insights and Analytics leader, with more than 25 years working in consumer insights and market research, both agency- and client-side. She is passionate about fusing insights, market intelligence and data analytics to deliver change and business outcomes based on a profound understanding of customers.
She has successfully established and led teams to deliver insights and analytics, as well as leading activities to implement insights and achieve organisational growth and share objectives.
Sara has a demonstrated track record of leadership in global environments, navigating the complexities of a broad range of markets. Her experience includes qualitative and quantitative research, and strategy development, and covers a range of industries including healthcare, packaged goods, financial services and telecommunications.